The Cacoeli Story

Hi, my name is Jedidiah Liu (“Jed”). I am a Chartered Accountant. Ever since I was young, I have always had a keen interest in money management. I pretty much acted as a bank to my older siblings. I would always save my allowances and lend out to them for a little bit of extra returns.

Now fast forward to 2002. Here I was…working as a senior associate at one of the Big Four accounting firms paying my dues for supposedly a “better” and more “secure” future both from career and financial perspectives. To be honest, compared to our peers, I actually had a pretty respectful job and was earning decent income. But I wasn’t satisfied.

You know when you wake up in the morning dreading to go to work, wonder if this is what you will be doing for the rest of your life, question how your RRSP or whatever investment you put your hard-earned money in will actually support your lifestyle and most importantly, when you know that your current income is not guaranteed to continue forever, SOMETHING has got to change.

After reading “Rich Dad, Poor Dad”, I made a decision to aggressively learn and invest in real estate for 3 simple reasons: financial freedom, financial security & most importantly, my flexibility and freedom to pursue things and spend time with people who matter dearly to me on my own term. I called this my “Belize”. I quickly enlisted help from my then-boyfriend, now-husband in the process. After reviewing thousands of listings on MLS and stepping in hundreds of properties in Toronto, we found our first cashflow positive triplex property and closed it in August 2003.

In the following 2 years, we expanded our portfolio from 1 property in 2003 to 10 properties in 2005 managing 47 units, slowly moving from single-family homes to multi-family residential properties. During this time, I left my job at the accounting firm and focused in the real estate.

We have learned tremendously along the way. We have made some big and many small mistakes. But it was one big mistake that put a halt in our expansion and ultimately, drove me back to being employed again. One thing I learned dearly from that experience is that real estate can make you really wealthy but can also make you completely bankrupt. It comes down to 3 things: education, diligence and patience. Real estate is NOT a get-rich-quick investment.

Now…10 years have passed since we bought the first property, our remaining properties are still churning out positive cash flow and great capital appreciation. We have sold a couple of properties with a healthy return. We have purchased another 17-unit building. We have 3 young children Caitlyn, Courtney and Elijah. I had just left my job at an accounting firm for good. Most importantly, I have started Cacoeli Asset Management to help others achieve their financial freedom so that they can pursue what’s important to them without financial worry, just like what I have done. I have realized my “Belize” all because of real estate. And now it’s time for me to give back!

P.S. Ever wonder why “Cacoeli”? Remember my three kids: Caitlyn, Courtney & Elijah. They are the reason why I continue to invest in real estate, continue to learn and build, and continue to work damn hard for my investors.

This is just the beginning…

Jed